The Staff was friendly...and that is about the only positive thing I can come up with from my one visit to your deli. We were there on a Saturday afternoon and the place wasn't very busy, but it sure took a long time to get our sandwiches. The prices seemed a bit high for what we purchased. I had the Red Arrow Highway sandwich and it was very dry. There was supposed to be slaw and russian dressing on the sandwich, but there was so little I couldn't even taste it. We bought 3 other sandwiches that day and unfortunately the rest of the group wasn't very impressed with their sandwiches either.
I was very excited to see the new deli go into business and to try your place out, but it was a disappointment and we have not been back since nor do I see any of us going back in the future.
The Pickle Barrel Deli said:July 19, 2010 6:25 pm PST
Thank you for taking the time to leave a message on our website! We're glad that you enjoyed your visit to our deli. During my visits to NYC, I wish I would have known to check out the deli's there. Hopefully I'll have the opportunity again. There is a book called "Save the Deli's" that you might enjoy. Thank you again for your patronage, and we look forward to serving you again.
The Pickle Barrel Deli
pat hogberg said:July 19, 2010 4:08 am PST
Enjoyed having lunch there once, but will definitely be back!
Staff friendly, food superb!
The Pickle Barrel reminds me of my years in NYC!
The Pickle Barrel Deli said:July 16, 2010 7:04 pm PST
We cannot begin to express our gratitude for your genuine concern for the success of The Pickle Barrel Deli. It is obvious that you have a great deal of expertise in this area, and you definitely have our ears. Thank you so much for these wonderful suggestions. We have sent you a personal reply, but want to publicly thank you for taking the time to share this wealth of information with us.
The Pickle Barrel Deli
Welcome to the Pickle said:July 16, 2010 5:34 am PST
Best of luck to you. I only wish you well. Only one visit, but will be back ... based on quality of the food and clean, pleasant interior. From a sales and marketing career, three suggestions:
1) ATTENTION TO YOUR LINE - Greet the folks waiting in line (not right when they come in the door, people need at least a few seconds to get comfortable in a new room). Smile, then great them, maybe with a signature line "Welcome to the Pickle!" or something like that. Be consistent (train everyone to say the same thing). And if you notice they end up having a longer than usual wait, acknowledge it verbally, and better yet give them small discount coupons ($.50 or $1.00 off your order) for a few months, until you get them hooked on your product! Or maybe give them a hat (see #2).
2) BRAND YOURSELF. Even in a small market, and people will notice. Countless ways to do this, and doubt you have the resources for large campaigns. One guerrilla idea: Give out a unique, free hat with every large order over a certain dollar amount. Put the name and website on each hat. Have all employees wear them. Make it a unique, fun, and/or really nice hat ... so people will wear them. And when you (owners) see them being worn in public, give the person wearing it a coupon (carry coupons with you at all times). Do you see where I'm going with this? Make your hat into something people WANT, and it can be a valuable tool into getting more people in your doors!
3) SAY HELLO TO NEARBY BUSINESSES - Everyone that works withing 2 blocks of you ought to have your name on the tip of their tongue because you introduced yourself, if not personally ... then with coupons, bulletin board posts, (hats?) etc. Ask the HR departments of the larger firms if/how you can go about letting employees know that there is a new place to have lunch. You will not regret efforts to get those who work nearby into your doors.
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